about · est. 2025
reqless is Roll and Olson: a two-person studio with 30+ years of combined experience in SaaS and enterprise brands. We solve business problems with design, and we'd rather work with you than for you.
why "reqless"
Somewhere along the way, agencies decided great work needs six weeks of discovery, an 80-page requirements document and a meeting about the meeting. We've spent 30+ years inside SaaS and enterprise teams watching that machine slow good companies down.
reqless is the opposite. True expertise doesn't hide behind a 50-page requirements doc. We find the problem, make the call and build, with the speed of a startup and the discipline of an enterprise.
what we believe
If it looks great and doesn't fix the problem, it isn't done. If it fixes the problem and doesn't make you proud, it isn't done either.
We don't need a 50-page requirements document to know what to build. We need one honest conversation.
It's easier to dial back a strong idea than to rescue a timid one.
The best work comes from people who stay in the room together.
the people
Shawn has built the digital infrastructure behind enterprise SaaS brands with $300M in ARR, including $150M from AI, and led brand overhauls for thousands of businesses, locally and globally. He connects strategy to design to code, so the brand that ships is the brand you planned. His method: keep asking "why?" until the comfortable answer breaks.
olson@reqless.design
Aaron builds the systems that keep big brands consistent at scale. He has built digital infrastructure for enterprise SaaS brands and led a global migration of multi-brand design systems to modern design tokens: one source of truth that drives everything from print to production code. His rule: the system should be as beautiful as the brand it supports.
roll@reqless.designNo account managers, no game of telephone.
We take on a few partners at a time, on purpose.
Two people can make a call in a hallway that takes an agency three meetings.
Need more hands? We bring in trusted specialists (photo, video, dev) when a project calls for it, and we stay your point of contact.
we build our own brand, too
Everything you see here, from the glitch to the posts below, we made for ourselves first. It's how we test ideas before we bring them to you.
follow along → linkedin (opens in a new tab) · @reqlessdesignco (opens in a new tab)
