web · content · brand positioning · men's grooming
Fresh Wolf
A full redesign that finally looks and sounds as premium as the products. Customers love it.
client · Fresh Wolflive · freshwolf.co
what was broken · the business problem
The design was dated and the messaging was wrong, so the site couldn't carry the brand up a level.
what customers didn't get · the customer problem
Fresh Wolf is a premium brand, but nothing about the old design or messaging said so.
how we fixed it, together
We fully redesigned the site, starting with web strategy, content strategy and brand positioning. Then we rebuilt the design and the messaging so Fresh Wolf looks and sounds like the premium grooming brand it is.