web · content · brand positioning · spirits
Vida Tequila
A full redesign that finally looks and reads as premium as the tequila. Customers love it.
client · Vida Tequilalive · vidatequila.com
what was broken · the business problem
The design was dated and the messaging was wrong, so the site couldn't carry the brand up a level.
what customers didn't get · the customer problem
Vida is a premium tequila, but nothing about the old design or messaging said so.
how we fixed it, together
We fully redesigned the site, starting with web strategy, content strategy and brand positioning. Then we rebuilt the design and the messaging around one idea: Vida is a premium tequila, and every page should look and read like it.