launch · brand, web, product · film & tv

Pancake

A brand, a launch site and the product screens to explain Pancake in seconds, built to fill the waitlist before launch.

client · Pancakestage · Pre-launchtimeline · 6+ weeks · site in 4 dayslive · pancake.app

Pancake home page: Less firefighting. More filmmaking. in white and lime over a black-and-white film shoot, with a REC timecode

what was broken · the business problem

Pancake was launching with no brand and no site, and needed a waitlist and a story investors would get.

what customers didn't get · the customer problem

Filmmakers juggle the script, schedule and budget across PDFs, spreadsheets and email, so a change in one never reaches the others.

Pancake script editor for Episode 12, Roaring Trouble, with three people editing live

Pancake Scene 14 card: breakdown, schedule, department notes and budget, all synced

Pancake call sheet in day mode with crew call, cast confirmations and a publish button

Pancake strip board across four shoot days, flagging overtime and a night scene on a day shoot

how we fixed it, together

We built the brand system from scratch, then designed the website and landing page, the product screens and the intro loader, and wrote every line of copy. Roll led product UX with wireframes and user flows. The system, wireframes and flows took six-plus weeks; the site itself took four days.

all work →next: Fresh Wolf →get reqless →